real beautiful

my main issue with advertising/marketing is that too often it remains beholden to a very faulty and destructive singular idea of beauty: beautiful equals white and thin. it's a problem for obvious reasons that i don't need to get into.

 i was enthralled to find this video ad (commercial?) for target. sure it's still an ad, but ads impact mainstream culture whether we like it or not ... so I say, well done! these girls are awesome.


Step, Clap, Go! from Opening Ceremony on Vimeo.